Tuesday, August 2, 2011

Sarries take Heineken Cup global

English Premiership champions Saracens have revealed how they are aiming to relocate their Heineken Cup tie against Biarritz to Cape Town in South Africa. The move is the latest by the club aiming to increase the Saracens brand, with previous games at Wembley being used to successfully boost the profile of the London club.

After the success of their Wembley matches, Saracens have admitted they are seriously looking at playing their January match against their French opponents, at either Newlands Stadium or the Cape Town Stadium. The South African influence at the club has been growing since last season and this move will further increase the club's appeal in the country. Those following the rugby odds will know this.

Springbok's captain John Smit has been the latest South African to sign for the club and his presence will surely add some valuable interest into the match, in a country that already boasts its own strong Super Rugby league.

The news was revealed by Saracens' website, which has singled out their Round 5 match against French giants Biarritz as the best advert for the tournament in the southern hemisphere. The new owners at the club seem set on turning Saracens into the biggest club in the world and so far are doing a decent job of it.

"Following media speculation this morning, Saracens confirm it has applied to ERC (European Rugby Cup), the RFU (Rugby Football Union) and SA Rugby (South African Rugby Football Union) for permission to play the Heineken Cup Round 5 match against Biarritz in Cape Town."

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