Wednesday, March 30, 2011

Armenia eye Eurovision glory

Emmy's track 'Boom Boom' has been selected as the Armenian entry for this year's Eurovision Song Contest.

Emmy had been chosen earlier as the artist to represent the country at the 2011 competition, meaning that only the song had to be decided. The choice of the upbeat 'Boom Boom' was a huge surprise as many were expecting another track, 'Ayo', to be the chosen one.

Despite this shock, Emmy has admitted she is happy with the selection and will do all she can to secure a strong finish for her country. She had been overlooked in 2007 and 2010 when she finished fourth and second in her national finals to represent the country at Eurovision.

Armenia have only participated at the Eurovision Song Contest on five previous occasions. They have never failed to reach the final and have always finished within the top 10, although their best finish was fourth in 2008 with Sirusho's "Qele, Qele".

Emmy is very well known in Armenia, having released three albums and twenty music videos. She is also a host of many popular television shows and has more than sixty songs to her name. Furthermore, she became famous at a very young age and was an idol for many children in her country. However, those looking for Eurovision betting tips should remember that popularity at home doesn't equate to success.

Still, with publicity and promotion the key to winning the Eurovision Song Contest these days, Armenians will be heartened to discover that Emmy has extensively toured Europe. She has received accolades in Cyprus, Russia, Syria, Germany, Ukraine, Latvia, Estonia, Georgia and the Czech Republic for her work which will bode well in the voting part of the competition.

Armenia may have shot themselves in the foot by choosing 'Boom Boom' but Emmy is clearly a popular artist with a wide appeal. Don't bet against her taking Armenia to uncharted Eurovision territory and who knows, perhaps next year's Contest could be taking place in Yerevan.

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